The second edition of Dessous London took place on Thursday 11th and Friday 12th January at the Carousel venue on Baker Street in London .
A curated showroom of premium brands were presented to an exclusive guest list of buyers. Selfridges, House of Fraser, ASOS, Figleaves, Neiman Marcus, Amazon, Lipsy, UK Lingerie, Tallulah, Dolcie Follie, Beautifully Undressed and many more were in attendance viewing collections and placing orders. Footfall was around 60% higher than the previous event in July.
Highlights included Coco de Mer, who used Dessous as their first ever wholesale trade fair launch with their AW18 collection and their new collaboration with the V&A museum. Marlies Dekkers presented their first collection for several seasons in the UK and it was huge with bloggers and customers alike. Canadian nursing bra brand Bravado also launched back in to the UK with their newly expanded collection of product for mums and mums to be.
US label Oh La La Cheri sponsored a bloggers lunch hosted by lingerie blogger and Instagram influencer Becky Mount (@beckyandthejets). 15 bright internet voices met with the brands and viewed collections. Understanding the relevance of bloggers in an ever evolving press environment, Dessous London were keen to help brands connect with influencers.
On the evening of the 11th, key show sponsor Coco de Mer hosted a cocktail soiree catered by Morton's Private Members Club. Guests were treated to a stunning burlesque performance by Fallon Dee who wowed onlookers with a provocative fan dance, dressing down to sheer black briefs and sparkling gold-tasseled pasties.
The Dessous Showroom was a great success overall and we look to the next edition in July 2018.