Tru Demurr

The upcoming lingerie brand Tru Demurr will be exhibiting for the first time at Dessous London exhibition, showcasing their small loungewear collection along with the contemporary fetish vegan leather pieces - on the 23rd and 24th of July 2018. The company was launched in January 2017 in the west midlands by Natalie Sam. She started the business because she wanted to help women feel wonderful about themselves through lingerie.

“The best lingerie leaves women feeling empowered and sexy, and that is what I wish to achieve when women wear Tru Demurr, Tru confidence. That sums up what Tru Demurr is - bad-ass women of all shapes, all ethnicities knowing that they are wonderful and have a superpower within them that only confidence reveals”.